CTV HOMES
Why Connected TV is different

Targeted like digital.
Watched like TV.

Connected TV lets you choose the geography and audience you want to reach, then puts your real estate commercial full-screen on the television while that household is watching streaming content.

See how it works ↓ Create a Free Ad
✓Household + geographic targeting
✓Full-screen streaming TV
✓Non-skippable premium inventory
CTV HOMES is built specifically for real estate agents and brokers.
Farm area selected
Your Listing.
Your Name.
On TV.CTV HOMES · Real Estate Advertising
Full-screen · In-stream · CTV
Difference #1 — Targeting

Old TV bought the show. CTV can start with the household.

The biggest misconception about TV advertising is that you must pay to reach everyone watching a channel. Connected TV can be far more selective.

Traditional TV

Buy the program.

1
Choose a station or program
Your commercial reaches whoever happens to be watching.
2
Reach a broad market
Powerful reach, but less control over exactly which households see the message.
3
Think in ratings and reach
The buying model traditionally centers around programming and audience estimates.
VS
Connected TV

Define the audience.

1
Choose where
Focus on ZIP codes, neighborhoods or an address radius supported by the campaign.
2
Choose who
Use available audience attributes such as age, income, homeowner status, length of residence or life-event signals.
3
Reach matching streaming households
The ad is served when eligible inventory becomes available while those households watch streaming TV.
Real estate example: Instead of paying to reach an entire TV market, a listing agent can focus a campaign around the neighborhoods they want to farm and, when the selected audience data supports it, emphasize homeowners who better match the campaign objective.
The cost math

Would you pay a nickel to put your ad in front of the right household?

Because on Connected TV, that's about what it costs — a full-screen, 30-second commercial on their television.

A US nickel
5¢
Connected TV per impression — a full-screen, non-skippable 30-second spot on the household's TV.
75¢–$1
A postcard each, printed and mailed. One postcard costs about the same as 15–20 CTV impressions — and it gets tossed in seconds.
$100s+
A billboard per month for one static spot — no targeting, no follow-up, no idea who actually saw it.
The takeaway: reaching a targeted household on the biggest screen in their home costs about a nickel — a fraction of a single postcard. And unlike a postcard, it's sight, sound and motion they can't throw away.

Illustrative. CTV media cost varies by market and campaign. Postcard and billboard figures are typical U.S. ranges.

In plain English

How a CTV campaign finds the right viewers

The exact data and targeting options vary by campaign, but the basic workflow is easy to understand.

1

Choose the farm

Select the ZIP codes, neighborhood or address-radius geography you want to influence.

2

Choose the audience

Layer in the audience criteria available for the campaign, rather than treating every household the same.

3

Reach them on TV

Your commercial is delivered to matching households while they watch supported streaming content.

Difference #2 — Attention

Your TV commercial is not competing with a scrolling thumb.

A social impression and a Connected TV impression are not the same experience. Premium CTV runs full-screen inside the streaming program.

Premium CTV · No skip button
95-98%
CTV industry completion rates reported by Vibe
That high completion is largely structural: streaming TV ads run full-screen and viewers generally cannot skip them the way they can scroll past social video.
Industry benchmark, not a guaranteed CTV HOMES result. Completion means the ad played through; it does not by itself prove leads or sales.
Difference #3 — Multi-touch

The TV commercial can be the first touch — not the last.

CTV HOMES is designed to reinforce the television impression with matching display banners served back to the household's other devices.

Touch 1

They see your TV ad

Your 30-second spot creates the high-impact first impression on the biggest screen in the home.

→
Touch 2

Your message follows up

Matching display creative can reinforce the campaign on phones, laptops and tablets in the exposed household.

→
Touch 3

Now they can click

The TV ad builds recognition. A follow-up banner can take the prospect to your listing, lead form, home-value offer or landing page.

TV creates recognitionSight, sound and motion help your name register before the next marketing touch.
Digital adds repetitionThe same campaign idea follows the household across additional screens.
The landing page captures actionClicks, lead forms and other tracked actions give the campaign a measurable next step.
Built around real estate

CTV HOMES makes this practical for an agent.

You do not need a production company or media-buying background just to test the channel. Start with the marketing you already have: a listing.

Just Listed
Just Sold
Agent Branding
Farm Campaigns
Buyer Campaigns
Seller Prospecting
One listing becomes multiple marketing assetsCTV HOMES
16:9
Streaming TV commercial30-second CTV-ready version for the living-room screen.
9:16
Facebook / Instagram ReelA vertical version for the social channels agents already use.
AD
Retargeting display bannersMatching creative to reinforce CTV exposure on other devices.
YOU
Your branding stays visibleYour name, headshot and contact information remain part of the campaign.

Think of CTV as the recognition layer.

Your postcards, calls, social posts and prospecting can work differently when homeowners have already seen your name on television.

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Put it together

What makes CTV different?

The value is not any single feature. It is the combination.

1. More selective reachChoose the geography and eligible audience instead of simply buying broad programming.
2. A harder-to-ignore formatFull-screen, in-stream television advertising is structurally different from an ad in a scrolling feed.
3. Follow-up across screensReinforce the TV exposure with digital creative that can drive a click and continue the sales funnel.
Common questions

CTV without the jargon

Is Connected TV the same as traditional television?

No. Both use the TV screen, but CTV is delivered through internet-connected streaming environments and can support digital-style geographic and audience targeting.

Can viewers skip CTV commercials?

Premium in-stream CTV inventory is commonly non-skippable. Inventory rules can vary by publisher and platform, so campaign-specific inventory should be confirmed before making an absolute claim.

Does 95-98% completion mean the advertising produced a lead?

No. Completion tells you the commercial played through. It is a measure of delivery and attention opportunity, not proof of a lead or sale. Business performance should be judged using reach, frequency, site visits, leads, conversions and other campaign goals.

Can CTV target one specific person?

CTV is commonly planned at the household or device-graph level. Exact match methods depend on the platform, audience data and applicable privacy requirements.

How does CTV HOMES retarget after the TV impression?

CTV HOMES currently describes its Multi-Touch campaigns as serving matching display banners back to devices in households exposed to the TV commercial. Those banners provide a clickable follow-up path to a listing or other offer.

Do I need to pay for TV placement just to try CTV HOMES?

No. CTV HOMES currently offers a free trial to create one ad with no credit card. Subscription plans cover ad creation; TV media placement is purchased separately when you are ready to run the campaign.

Now imagine your listing — and your name — on TV.

Create your first 30-second CTV ad and matching social format with CTV HOMES. No credit card is required to start the free trial.

Create My Free Ad →
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